Let’s talk about something that’s been booming over some time, AI, and that too AI in content marketing. With the amount of content being produced, every single day, it sure seems like the need of the hour. Yes, AI in content marketing can be exciting but it can also be confusing and messy.
The internet is churning out articles, videos and emailers, with AI being incorporated of course. But more doesn’t always mean better, because sometimes it may lead to newer problems like content looking polished but not conveying anything.
So, what’s the correct way of using AI in content marketing? That’s a question a lot of brands and businesses are asking these days. The answer isn’t the tool, but the strategy with which it is used. And this is where Zkraft can help, by being the content marketing partner you need.
But first, let’s understand how AI can be a gamechanger in content marketing.
What AI Can Do for Content Marketing
- Research and idea generation: So, first things first, AI can be used for research and idea generation, as it is great at scanning large amounts of data in a short time and suggesting broad ideas. It can summarize articles or spot keyword opportunities in mere minutes that would otherwise take hours. So, if guided clearly, AI speeds up the groundwork, so content strategists and writers can focus on clarity and insights.
- Drafting with a head start: It’s always a little difficult to start something from scratch, and especially content. So, AI can prove to be really helpful here, as it can help content creators build a rough structure or a draft first, that can then be modified as per need. At Zkraft, this means the team can take on more creative depth because AI has already handled the repetitive base work.
- Focusing on the tone: If you want to repurpose a blog into a social media post or a video, how would you do that? And more importantly, how long will it take? AI helps reformat the same content effectively, but the trick here is to use correct guidelines, tone, and final human edits. Zkraft ensures every AI-assisted piece still sounds exactly like the brand behind it.
- Smarter personalization: Personalization or customization is not always as easy as it looks. AI makes it simpler though as it manages to keep it consistent across all channels and personas. Dynamic headlines, email variants, location-based copy, all of this can be generated and tested quickly. And the result? Content that feels one-on-one, even at scale.
- Real-time optimization: AI helps content marketers make smarter decisions, from headlines to testing audience targeting. It can make instant changes and make use of real-time optimization as per needed. AI doesn’t just create, but it learns with correct command and guidance.
But again, one cannot only depend on AI. The real magic happens when AI meets human creativity. AI can help content marketers move faster, but it’s the actual people or humans who ask questions, or have a better approach. So, the goal here isn’t to remove the human element, but to amplify it.
That’s why Zkraft’s content marketing services don’t just plug in AI tools for the sake of it. They build frameworks where AI enhances what the human team is already doing, refining tone, scaling formats, and providing data-backed decisions without compromising quality or originality.