Earlier, SEO was limited to basic keyword placement and link-building strategies with a heavy focus on rankings rather than user experience. SEO isn’t what it used to be. With AI and machine learning evolving rapidly, businesses can no longer rely on traditional optimization tactics. The way search engines understand content, rank websites, and interpret user […]
In the ever-changing landscape of digital advertising, brands are constantly looking for the most efficient approach to maximize their advertising budgets and achieve a higher return on investment. Programmatic media buying and Manual media buying rule this area with two main approaches. Although every approach has its benefits, which one actually yields more? At Zkraft, […]
Think of the last time you saw a marketing campaign that really stuck with you. We’re not talking about an over the top ad or a smart and funny tagline, but a campaign that made you feel seen and understood. That’s the kind of experience that comes with great paid media campaigns that are carefully […]
What Is Media Buying? Media buying implies securing media space at the lowest price for a period of time to run ads. It also involves keeping track of the performance of ads and optimizing the strategy as required. The key here is to strategize and negotiate to make the best out of the advertising budget. […]
Owing to the onset of the COVID19 pandemic, everything has changed. Right from how we live, what we eat, buy, work and list is endless. This changing behavior can also be traced in consumers and businesses. With stay-at-home orders in place, home is where the heart is. And this is likely to continue for a […]
Digital marketing plays a crucial role in the growth of any business. Now, due to the onset of COVID19, it has gained even more prominence. As per Statista, eCommerce sales are now expected to reach $6.5 billion by 2020. This has made digital marketing spread its reach in almost every business and real estate is […]
Change is the only constant. With that being said, the evolution of technological advancements requires businesses to adapt to the changes in this fast-paced world. And digital marketing is the present and future of businesses, directly or indirectly. Presently, the businesses are getting more and more aware of the potential of digital marketing, and even […]
